An invitation-only gathering brings ROWAN’s creator community together for a personal introduction to its award-winning espresso machine

TORRANCE, Calif., Oct. 19, 2026 – ROWAN welcomed members of its creator community to an exclusive, invitation-only experience on October 3 celebrating the Nova Reverie™ Espresso Machine. Hosted at the company’s headquarters and Del Amo activation space in Torrance, California, the gathering brought creators closer to the product, the ROWAN team and one another.

The event built on relationships ROWAN develops through its social media channels, where the company works closely with creators on content and product storytelling. Bringing those connections together in person gave guests time to explore Nova Reverie, share their perspectives and get to know the people behind the brand.

Industry Recognition Meets Firsthand Experience

The creator event followed Nova Reverie’s September 10 launch and its recognition in the 2026 TWICE VIP Awards in the Home Appliances: Beverage Makers category. Voted on exclusively by the TWICE audience, the awards recognize product features, design, innovation and value. That audience includes retailers, distributors and industry professionals, giving the recognition relevance beyond the brand’s own product claims.

At the event, guests explored Nova Reverie through a drink bar and interactive experiences including a photo booth, game station and visit to ROWAN’s Del Amo booth. The afternoon combined hands-on product discovery with opportunities to capture original content and connect in a relaxed, personal setting.

A Closer Connection With the Creator Community

Creators have their finger on the pulse of their communities. Through the questions, conversations and feedback they receive, they gain a close view of what their audiences care about. For a home espresso machine, those interests can extend beyond the finished coffee to the preparation process, kitchen setup and the small routines that make a product useful every day.

ROWAN’s creator relationships bring those perspectives into its social media presence. The Nova Reverie experience gave participating creators direct access to the machine and the team, with room to explore the product in ways relevant to their own content and communities.

The gathering also gave creators a chance to meet the people they often connect with online, exchange ideas and build relationships with fellow creators.

“The creators we work with are part of the ROWAN community. Through our social media channels, we stay connected, exchange ideas, and get to know the people behind the content,” said Jack Jiao, President of ROWAN. “This invitation-only experience gave us the chance to bring those relationships together in person. We wanted our creators to feel welcomed, spend time with Nova Reverie and connect with our team. Building that personal connection matters to us as a company.”

Designed Around the Home Coffee Routine

Nova Reverie addresses two practical challenges of home espresso: the need for separate equipment and the effort involved in preparing a consistent shot. Its integrated burr grinder delivers grounds directly into a 58mm portafilter, while a built-in tamper streamlines preparation. With 30 grind settings, users can adjust the grind while keeping the process within one machine.

A 1,500-watt heating system reaches brewing temperature in approximately 20 seconds. PID control and NTC sensors help maintain extraction temperatures between 198 and 205 degrees Fahrenheit, while an Italian ULKA pump supports 9-bar extraction. Pre-infusion wets the grounds before brewing. These features support the brand’s emphasis on speed and consistency for everyday coffee preparation.

The machine supports espresso, Americano, hot water and steam through a glass touchscreen, with a steam wand for milk-based drinks. A 400ml milk frothing pitcher is included. Its fingerprint-resistant 304 stainless-steel finish complements a design intended for everyday use in the home kitchen.

Continuing the Creator Relationships

Following the event, ROWAN plans to continue working with participating creators through its social media channels, original content and affiliate partnerships. These ongoing collaborations give creators opportunities to share Nova Reverie through their own routines and creative perspectives while staying connected with the company.

“I’ve actually never used a coffee machine before, so I really liked how simple it was. I understood it within the first time of using it, so as a beginner, I really loved my experience. All it took was a click of a button and it was prepared instantly. Sometimes in the mornings you’re running late and you want the coffee to be ready right on the dot, and that really did it for me. The machine looks very sophisticated, but it’s simple. So, simply sophisticated.” said Nila, @nilamakhfi.

Featured Creator Community

Participating creators include:

About ROWAN

ROWAN develops home appliances that bring together product design and everyday functionality. Its coffee and beverage portfolio includes Nova Reverie, an espresso machine designed to simplify preparation while giving home users control over their coffee experience.

Product information: https://rowanappliance.com/pages/nova-reverie

Media Contact

For more information, please reach out to Melody Wang at melodyw@rowanappliance.com